Targeting
Unmatched Reach and Precision Targeting
With BrandUplift, you're not just reaching audiences, you're connecting with the right people.
Our platform gives you access to over 36 million South Africans and 96% of the open web.
Through our network of 60+ ad exchanges and 2,500+ targeting options, we ensure your message lands with precision
Right audience, right time, right place and context.
Targeting Options
Our enriched user data will give you more opportunities to segment users and will meet your direct needs. You’ll create and store different audiences with different interests and attributes (age, gender, interest, location etc.). Stored audiences can be re-used for future campaigns.
Consumer interests
Retargeting
User lists
Visited locations
Geofencing areas
Socio-economic class
Browser
Operating system
Operator
3G/4G/WiFi
Device brand & Model
Device price range
Exchanges
Apps/Sites
Position
Time
Age
Gender
Location
Hyper-location
Interest targeting
People are targeted based on their interests. BrandUplift's DMP collects first party data from users’ browsing activities.
Socio-Economic Class
SEC Targeting is a feature in our DSP/DMP platform that is based on thousands of data points that signal users’ purchasing power.
Time Scheduling
On BrandUplift's DSP we can show your ads during relevant/specific times & days.
Contextual Targeting
Unlike behavioural targeting where tracking pixels are used, contextual targeting utilises chosen keywords on a web page to show ads.
Advanced Geo-Location Targeting
Geolocation targeting helps reach your campaign goals and measure the effect on both your brand awareness as well as ROI.
This type of targeting allows you to reach potential business customers within driving or walking distance of a specific store, airport, hotel, billboard - you name it!
01
Geo-Target supermarkets, bars gas stations, luxury neighbourhoods etc.
02
The Consumers will see an ad when they are in the selected location.
03
Consumers will see an ad when they leave the selected location.
TALK TO US
hello@branduplift.co.za
With BrandUplift, you’re not just choosing an AdTech platform, you’re choosing a partner dedicated to your success.